Reputation Management Reputation Management, simply put is the process of Managing ones reputation over a variety of media, including print, television and digital to name a few.It is very important for individuals and corporates who are in business, to track other peoples opinion on their business ethics, practices and arrangements.Reputation Management has become a lot more popular and effective with the advent of modern day media, especially...more
Author: Jeff PaulBecause of the sheer number of small businesses in Colorado (nearly 98% of all firms in Colorado are considered small), a new breed of small business lawyer in Colorado has been born. Though it was the number of small businesses in the state of Colorado that spurred this new movement, it is the ubiquitous nature of technology today that makes it all possible. This new lawyer is technologically advanced, making him more...more
Written By Steve Steinhilber Published by Harvard Business PressSteinhilber (Vice President of Strategic Alliances at Cisco Systems) explains that there are "five basic criteria to identify and characterize" relationships that will achieve significantly higher and more consistent shareholder returns, enabling a company to grow faster and more profitably by leveraging those relationships rather than going it alone. The criteria are identified on Pages 2-3. Steinhilber then identifies three reasons why alliances are a "must-do" investment for any company competing in the global marketplace. With regard to the three ways to make strategic alliances work, identified as "essential building blocks," they are (1) the right framework, (2) the right organization, and (3) the right relationships. A separate chapter is devoted to a remarkably thorough examination of each of the three.It is worth noting, as Steinhilber does, that more than 2,000 strategic alliances are launched worldwide each year and this number increases about 15% annually. More than half fail and only about 9% of the companies "build alliances well." Of these, Cisco Systems probably has been among the most successful and...more
Promotional merchandise is a key factor in the marketing world today. Not only in the present business scenario, its long been used by notable corporations as a promotional tool. The basic purpose is to distribute these items to the general public to let them know about your products and services. The greatest benefit a corporation can get from...more
The corporate world is an extremely competitive to place to be in and you have to have the know how of how to initiate, carry out and get benefit from the people important for your business. Its in the human nature to like those people who are friendly towards us and can benefit us, and one way to make someone realize that you are an important...more
Small business marketing has used sex for years, for all kinds of stuff, targeting both men and women.It can be subtle " like Cadillac's woman driver: the question slyly asked by the sexy woman: when you turn your car on, does it return the favor?...overt " think after-shave ads.humorous " people my age remember football star Joe Namath in pantyhose....branding " think Playboy, think GoDaddy's Super Bowl commercials...think Hooters.Southwest Airlines original launch was fueled by sexy stewardesses in hot pants in its ads and on its planes. It preceded by the airline slogan said by stews: "Coffee, tea or me?" Racy for its time. Sexy images are often used as attention getting devices, as channel surfer stoppers. The amount of skin shown, the explicitness of the images may seem more libertine now vs. then, but considered in context of everything else in the society of any given time, the images and language in the advertising of the time match it.What does this have to do with you?There is abundant research proving that including photographs of attractive women, in many cases, attractive women somehow attired or posed in sexually suggestive ways; in other cases, attractive couples,...more
If you are planning a new restaurant initiative, you should be aware that you will need a considerable plan or vision and be prepared accordingly before you even start out. New owners typically make the same mistakes and learn the hard way that this...more
If you are looking for a fun way to spend your time online, room escape games can be a lot of fun. They are simple to understand. Unlike many games with complicated plots and stories, escape games (or room escape games as they are sometimes known)...more
Author: Fernando SimoArticle Source: MiNeeds.com, where consumers get competitive bids from Real Estate Agents/Realtors. Read reviews, compare offers & save. Its free! Article Link:...more
Author: Fernando SimoArticle Source: MiNeeds.com, where consumers get competitive bids from Real Estate Agents/Realtors. Read reviews, compare offers & save. Its free! Article Link:...more
Author: Fernando SimoArticle Source: MiNeeds.com, where consumers get competitive bids from Real Estate Agents/Realtors. Read reviews, compare offers & save. Its free! Article Link:...more
The Packaging industry has moved into the style of wrapping involving collapsible packaging techniques and hard plastic clamshell container to keep products safe and intact. They provide very fast, reliable and professional packing and moving...more