“From charcoal to gold,” This was a heading a read from a book in a certain supermarket. Though I did not purchase the book, I went home pondering on those words. Many times we have heard stories that are really motivating on how a small business turned out to become a multi-billion venture. The amazing thing is how some people started from very humble backgrounds and no one could predict their future, even they themselves. It...more
Small businesses contribute greatly to economic growth and thus governments should encourage their citizenry to start such ventures. Some of the big companies we see around initially started as small companies and due to good business strategies, ideas and management grew to become what they are today. One mistake that small business owners commit is attending to small ventures and in the process forgetting to look sideways for...more
This by far is the most rewarding marketing strategy if you do it correctly but you will go broke if you just throw money at this. The power of Google is enormous. If you use it correctly, Google adwords can be like a cash machine on steroids as it will build your list and produce sales for you all on autopilot.Before you go near adwords or Yahoo Pay per click marketing however, you need to first educate yourself on how this form of marketing works. If you do not know what you are doing with your pay per click marketing, you will be punished. As always with marketing online, its all about education.I recommend reading books from google adwords gurus such as Perry Marshall. Here is a quick break down on how pay per click companies work. Google, Yahoo and MSN will reward you for the following1. How relevant your landing page is to your Add2. They will also reward you if your adds have a high click-through rate. Click through rate means how often your add gets clicked for how many times your add was shown on the search engine. If you have a high click through rate, the pay per click companies will reward you by lowering your cost on your clicks. If you have a low click through rate,...more
The reason Google remains on top is that they are always adapting to the market in which they are in. And now they are getting ready to add some new features to their custom search which will offer a Google search box on every page of the web. This is optional to website owners and the customer search bar can be adapted to search only a specific...more
Maybe you are stuck on the side of the road with a flat tire, or maybe you have just had one too many drinks, and you can't get home yourself. Regardless of the situation life throws at you, it helps to have those who care about you ready to come to your aid when you need them. That's one of the best benefits of the reverse phone call. It's good to...more
We have all been in those situations where we simply weren't in a position to make a phone call - or at least we thought we were, when the reality is that through the beauty of the reverse phone call, you never have an excuse for not being able to get a friend or family member in some time of need. And speaking of times of need, here are five moments when you better make that reverse phone call, and fast!1.You missed your ride. Maybe you were going to or coming from a party or seminar, and for whatever reason, some lines got crossed, and your ride has left without you. Whether it was a personal acquaintance or public transit that left you holding the bag, you need help and you need it in a hurry. You don't want to be standing around looking foolish any longer than you have to. Call someone you can trust, and get going!2.Your car won't start. Who hasn't experienced the frustration of a dead car battery, or - God forbid - much worse? If you are at your apartment or house, perhaps it isn't that big of a deal. But what if you are stranded at the market or the movie theater or somewhere out of town? What then? It never hurts to ask for help when you're down on your luck. Your friends...more
So you thought you would save some money and take care of your search engine optimization for yourself. It seemed like a good plan, but you really didn't realize how complicated it was. Now you are devoting several hours a day to marketing your...more
Everyone thinks that they can go online and find out everything they need to know about SEO by just reading the information that is out there. The one thing that you really need to look at is why you would think that any reputable SEO management...more
When it comes to entrepreneurship, business location is of utmost significance. A new business needs to be in the correct location, where it is easily accessible to customers and suppliers. This is what will determine whether a business...more
Opportunities are all around - make the most of your opportunity, they are never missed the ones you didn't get the next person will. Opportunities come to us every day, quite often disguised, they can look like a challenge, difficulty, struggle,...more
Instead of making the process of car buying difficult, people can purchase a new or used car while securing a great auto loan. With the right loan, the borrower would have the amount of money needed for the car of choice, lock into a low interest...more
Entrepreneurship is a challenge, mainly because some people plunge into the business world with little knowledge of how to run a company. Due to several circumstances like loss of employment or seeing someone else doing well in a...more