What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. These associations are based on a combination of objective and subjective factors. Objective criteria include quality, price and consumer reports, while subjective criteria tend to reflect a highly personal sense of nostalgia or aspiration on the part of the consumer. Given the...more
When you consider selling a small business, there are a few typical ways in which a small business can be valued. One way is to determine the net vale of the businesss tangible assets such as equipment, machinery, inventory, furniture, etc. Another typical way a small business is valued is on the basis of a multiple of Sellers Discretionary Earnings (SDE). It is important to understand when to use which approach and the implications to you as...more
Imagine hearing the pleas of community leaders pleading for help for their people. The people amount to millions in the nation and an unreal burden is upon the president of a small Atlanta company American Consultants Rx Inc (ACIRX).It started out as a question in November 2004, that later turned out to be a plea." Is there anything that can help my people with their medications?" This was a question from a director over 13 mostly rural counties in Georgia. A service, entertainment and shopping online sites were first enhanced at 2 SPEND LESS where people could come to one site for assistance. American Consultants Rx Inc. (ACIRX) was also born as a community service project of American Consultants Inc., an agency that brokers in insurance and services across the country. It consisted of a discount prescription card program that would be donated free of charge to the heads of non-profit organizations, doctors, hospitals, churches, and even the public, and networked with over fifty thousand chain pharmacies across the U.S.The company donated initially over 2.7 million ACIRX discount prescription cards free of charge that saved people up to 40% off of drugs and 60% off of generic...more
How is your email inbox been lately? No doubt jammed packed with the latest, greatest offer promising to make you $1000s in a matter of days. Your only commitment comprises of simply signing on the dotted web page. Sounds to good to be true, right? Well, one way to make good money online is by leveraging the efforts of others but one must be...more
Architectural drawings are technical drawings of architecture and drawings for architectural projects. You can also say that technical drawing of a building that falls within the definition of architecture is known as architectural drawing. Architectural drawings are a means of communicating ideas, concepts and details and it also involve...more
With the proliferation of the Internet around the world, it has led to the emergence of the competition among the various business identities. Different businesses are working out their business strategies in the best possible ways in order to attract the customers. Although different organizations have different countless channels to promote their business in their own unique ways however there is one single strategy that can work wonders for any business in building and improving brand reputation in the public eye. The use of promotional products has really proven to the best brand-promotion strategy that almost all types of businesses can bank upon. Now the question arises that how can you improve the brand value of your business using these promotional items? How these promotional products can help in contributing to your marketing and advertising campaigns? These promotional products act as a catalyst to open new business opportunities for you company. So you are looking for a long lasting advertising impression on the minds of the customers and that too be useful, memorable and fitting into your budget, promotional products are the way to go. There are many options...more
A mailing list isn't just for show, you have to use it! I know what it is like. Working by yourself can often be lonely, you don't have the ability to contact all your clients and follow up on all your excellent work. What if there was...more
There is a huge upsurge seen in the field of advertising these days. In the US, Auto industry generated huge profits and it was flourishing until it was hit by the economic slow down and rise in oil prices. Different car makers competed for their...more
In Todays competitive world, shape of commerce has changed. Nowadays, the success of any business does not depend upon the mouth-of-word or printed advertising alone. The Business people are becoming more and more technology savvy in order to be more...more
With the recent takeover of Skype by Ebay, Danny Wirken asks if Skype has forgotten to pack its parachute.With the internet booming in sales of products such as the Skype phone or free Skype download, the company is enjoying more publicity than ever...more
You may follow only whether or not you do proper exploration and learn the tricks of the sell in the have market. This module become through experience and learning. While laying out money in stocks, you ought to make a not of the constitution...more
There are a lot of people who claim to be experts in how to plan an affiliate business. Many have experienced success in affiliate marketing but it rarely compares to the outrageous claims of overnight fortune many attempt to flaunt. In reality...more