Booking a Workshop Event by:Matt Bacak
What is the best way to book a hotel/seminar room for a workshop event of under 200 people
? How much should you pay for a two-day event and what costs should you expect? This is a lot to think about so let me share with you how you can do this without getting taken to the cleaners.
First thing, understand there are more hotels than the one that you choose. Also understand that they do not understand these things. If they do not book that room, then they lose money. The other thing you also want to understand is the fact that you should never, ever, ever guarantee rooms just because you think you're going to have so many people coming in. Those contracts are locked and you can get screwed. I know people that actually went bankrupt over the fact that they guaranteed rooms, so be careful.
Typically for a hotel room, even with 100-200 people in the room, I never go over $1,000 a day. I try to negotiate down to around $500 a day. It doesn't always happen that way, but I try none the less. However, there really is no reason to spend more than $2,000 for your two-day event.
What you want to do is call around. Pick up the phone, call the local hotels, tell them that you're going to have an event for around 100-200 people. That would be the conversation I'd have with them. I think if you tell them you need less (100) but you say you want to have the ability to move into more, that they will more likely give you a cheaper price.
If you're doing a seminar where people are flying in, you want to keep it close to the airport. If you're doing a workshop where you're going to be training and stuff like that, I found you can do them away from the airport.
You've also got to look at how you want the seating arranged so you can have this set up ahead of time. You've got to understand the lingo on that because they may or may not be able to do it.
The biggest thing is don't get sucked into spending too much money on your conference room, especially if this is the first one you've ever undertaken. I know you want to make it nice and you want to make sure everything is perfect, but you also don't want to get stuck with a huge bill.
Do your research ahead of time and it should all work out in the end.
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